Clinic
A foundation for connected clinic websites
Created for iGlowly, The Vale Clinic is one of the foundation designs in its clinic website collection. It combines a distinctive visual direction with a reusable content structure that can adapt to different practices.
Warm ivory, deep teal and bronze accents pair with editorial typography, photography and subtle motion to create a calm, welcoming experience.
From concerns to treatments
Visitors can explore by concern or go directly to a treatment. Concern pages connect to relevant options, while treatment pages bring together practical information, practitioner profiles and routes to booking.
These relationships run through the site, helping patients find useful information without having to search through disconnected pages.
Simple editing, connected content
A custom CMS based on Payload gives clinics control over their text and media, with data stored in Supabase. Structured content keeps treatments, concerns and practitioners connected across the website.
The editing interface focuses on what clinic teams need to update, keeping routine changes straightforward without a collection of external plugins.
Mobile experience and technical foundations
Responsive layouts preserve the visual character on smaller screens, with clear navigation and prominent enquiry, phone and booking options.
The shared foundation includes consistent URLs, page metadata, internal linking and JSON-LD structured data, giving search engines and AI systems a clearer description of the clinic, its practitioners and services.
