The Fabulous for Work.
The Fabulous for Work
Website development within a nearly two-year collaboration
A collaboration that began with WordPress development expanded over nearly two years to include websites, landing pages, email newsletters, payment forms and an HTML-to-PDF workflow.
The Fabulous for Work formed part of this wider scope: Webflow development from the team’s Figma designs, covering responsive layouts, interactions and analytics integration.
Built to test and evolve
Page variations with different layouts, colour schemes, visuals and copy supported the marketing team’s A/B testing. Google Tag Manager and Google Analytics provided the tracking setup.
Design concepts became working pages the team could launch, measure and refine as new ideas emerged.
Working closely with the design team
Close collaboration with the designers resolved layout inconsistencies and established consistent grids and spacing. Feedback improved the Figma handoff over time, making subsequent pages easier to develop.
Before delivery, design overlays helped check typography, spacing and alignment against the original files. Layouts were also adapted for smaller screens, extending the design beyond the supplied desktop compositions.
