The Fabulous Onboarding Flow
Working with the self-care coaching app was a passion project in every sense.
I needed to connect The Fabulous with their potential premium users. As their designers had different ideas to choose from, we decided to try them all but in intelligent way by using Webflow CMS. I built it the way to allow editors create onboarding flow as they want and in infinity variants to run A/B tests. The winning variants stay and used in-app. Every new marketing idea can be implemented and tested in minutes now without additional dev work.
The Fabulous Onboarding Flow
Working with the self-care coaching app was a passion project in every sense.
I needed to connect The Fabulous with their potential premium users. As their designers had different ideas to choose from, we decided to try them all but in intelligent way by using Webflow CMS. I built it the way to allow editors create onboarding flow as they want and in infinity variants to run A/B tests. The winning variants stay and used in-app. Every new marketing idea can be implemented and tested in minutes now without additional dev work.
50 + Custom templates to choose from.
Design team provided several Figma designs for every onboarding step. It gives a lot of freedom for marketing team for A/B testing. Each template file is easy to update with an CMS I create. They can update the text, buttons, colours, and any design option.
More than 80 custom templates have been coded, but...
Yes, I've coded a lot of templates, but each template has so many customizable options that the marketing team can create many more variations. Colors, illustrations, text, blocks - everything can be easily changed with a simple selection or enabling/disabling Webflow CMS options. I was also able to include logic for the next page based on the user's response.
In addition, editors can create as many variations of onboarding as they want, because they can mix the steps and analyze the results of A/B testing to understand which version works better for conversion. If the tests show that users aren't signing up, we removed the faulty designs from the CMS.
Webflow provides us with powerful CMS functionality to create highly complex dynamic websites.
Easily create well-structured content with custom fields, build the schema you need and connect it to any design you want.
