A shared foundation, a distinct identity
Developed for iGlowly, this plastic surgeon website combines a reusable technical foundation with a distinctive visual identity. Dark backgrounds, warm copper accents and oversized typography give the site an expressive, editorial character.
The project covers visual design, development and a connected structure for procedures, professional information and consultation routes.
A real client project presented anonymously: the surgeon’s name and identifying content have been replaced, with licensed stock photography used in the demonstration.
The name becomes part of the composition
Oversized typography makes the surgeon’s name the main graphic element of the opening screen. Black backgrounds, warm copper details and cinematic imagery establish a personal, editorial character.
The navigation extends this approach, pairing large procedure names with changing images. Background video and custom interactions bring movement to the presentation.
Connected around the consultation
Visitors can explore by concern, body area or procedure, then continue to the surgeon’s background, clinic information, fees and consultation options.
Built on established foundations
A shared content model and component system supported a 46-page launch in two days, once the direction was confirmed and all materials were available.
Responsive layouts, page metadata, structured data and the sitemap formed part of the build. The existing foundation left more time for the typography, imagery and interactions that give the website its individual character.
